Eli Brand joined the WSOC team in April of 2024 as a reporter. Eli is a North Carolina native and was born in Charlotte. He grew up in Shelby where he graduated from Crest High School, before attending the University of South Carolina, where he majored in broadcast journalism. Before joining the WSOC team, Eli reported and anchored at both WCIV and WTAT, the ABC and FOX affiliates in Charleston, South Carolina. He most recently worked in New Orleans at the NBC affiliate WDSU as a reporter. Eli is excited to be back home helping tell the story of his community. In his spare time, you can typically find him cheering on the Gamecocks and his hometown Hornets and Panthers. If you have a story tip for Eli, you can contact him at elijah.brand@wsoc-tv.com.